Marriott International properties in Cape Town are working to improve the lives of local people through a project to provide school uniforms to children who would not otherwise have access to them. Partnering with Royal Kids, a non-profit organization, the ‘Sheets for Shirts’ project will see Marriott’s participating hotels in Cape Town donating used hotel linen to sew school shirts for local children in need.
The initiative is in line with Marriott International’s commitment of giving back to the communities in which it operates. “At the core of this is a commitment to having a positive and a sustainable impact in whatever part of the world Marriott operates in,” explains Volker Heiden, Area Vice President, Protea Hotels by Marriott, Marriott International, Middle East and Africa.
The ‘Sheets for Shirts’ project kicked off during back-to-school season in January which produced the donation of 265 school shirts. All the children in Grade R and Grade 1 at Eastville Primary School in Mitchells Plain, Cape Town, were able to begin their school careers with full school uniforms, including a pair of school shoes and a pack of stationery thanks to the initiative.
Danolene Johanessen of Royal Kids commented on the initiative, “This is a win-win in so many ways. The hotels cannot continue to use sheets beyond a certain amount of time and so, through making this linen available to the project, thousands of local children will be able to attend school proudly in their uniforms.” Founded by Johanessen in 2013, Royal Kids’ projects benefit 30,000 local children in over 280 schools across the Western Cape.
With the aim to benefit local communities, January’s back-to-school activation has set the stage for further projects by Marriott International’s properties in South Africa.