In August this year local haircare giant Sta- Sof- Fro embarked on an initiative aptly titled “It’s On Us”. In the spirit of positivity and empowerment, Sta- Sof- Fro committed to providing value and giving back to its loyal customers. It’s On Us was born out a real necessity consumers face today as a result of the devastating blows the COVID 19 pandemic has dealt many South Africans financially. Over 3 months Sta- Sof- Fro offered a month’s worth of debt relief to women and girls in need, with a simple requirement, that they share their story and how they have been negatively impacted by the pandemic. Having done this, they could qualify to receive a month’s worth of relief in the area of Student Loans, Bonds/ Rent or Car installment loans.

After an influx of entries from all over South Africa, the winners have finally been announced.

Student Loan Relief

Nomhle Ramakhulu GP

Thobeka Zuma KZN

Siphokazi Nyathi GP

Nontuthuzelo Stuurman GP

Rorisang Makgale GP

Lesego Ofentse GP

Sibongile Mdaka MP

Ntabiseng Hlakudi Limpopo

Prudence Nomonde GP

Nompumelelo Mtimkhulu GP

Bond/ rent repayment Relief

Ntombifikile Buthelezi GP

Gabsile Magubane GP

Andrea Modikoto Limpopo

Vanisa Shabangu GP

Portia Ntsholo GP

Refiloe Mokone GP

Car Installment Relief

Lebo Millicent GP

Thandekile Shitlhavani NC

Lungile Xaba MP

Khethukuthula Xulu KZN

Each of the recipients will receive their share of the R200 000 relief fund that Sta- Sof- Fro committed to making available to ladies in need.

“It was quite a process, and extremely difficult to pick when there were so many stories pouring in. It was, however, with the help of my judging panel we were able to identify the ladies who really stood out. Knowing the devastation that debt can impose on a young person’s life, we were committed to providing- not only the cash relief- but also free tools online to help people better manage, understand and grow their finances and we are honored to have been able to do so,” commented Sta- Sof- Fro Brand Manager Lerato Tikwayo.

It’s On Us, an extension of the popular Wear You campaign is officially closed to further entries but the free resources remain on the brands social profiles. To follow the conversation, go to: